List your domains for sale with this easy WordPress plugin

by Sheila J Tofflemire on Thursday, June 27, 2013, 10:13 am

in Marketing

This easy to use WordPress plugin is an excellent domain management tool to allow you to promote your domains for sales.

Start selling your domain portfolio from your WordPress site: Click here to view more details.

Or go ahead and… Buy Now to purchase “My Domain List” plugin for WordPress.

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Five Advantages Self-Publishing Provides

by Sheila J Tofflemire on Friday, June 8, 2012, 11:08 am

in Marketing,Publishing

Whether you’re a brand new author about to launch your first book or a seasoned writer with several ISBNs to your name, self-publishing your next novel might be the best option. Self-publishing no longer has the stigma associated with it of being the last option for the rejected author. Keep in mind too that many publishers will not consider proposals directly from authors, only from literary agents. Here are some additional reasons why you might want to consider publishing your next project yourself.

1. Control

You have full control over your project, from the title and content to the layout and design, including the cover art. You won’t be at the mercy of a publisher that wants to convert your work into something totally different than you intended, changing not just the title but also the main message or plot. While all wise authors would do well to have their work proofread and edited for grammar, as well as for clarity, consistency, and continuity, the self-published author retains control over all final decisions. You can choose to accept or reject suggestions as you see fit. However, if you take the time to seek out experienced editing and design professionals, you should give their expert opinions due consideration.

2. Time-Sensitive Material

If your current project contains time-sensitive material that needs to be available immediately, you’d be better off publishing it yourself. When your manuscript is accepted for publication by a mainstream publisher, your book will be published according to their timeline, not yours. Often the wait to see your work in print, from the time of acceptance to the time of actual release, can be anywhere from several months to — even more likely — a year or longer.¹

3. Keep Your Own Profits

You’re the one who did all the hard work, so why shouldn’t you keep all your own profits? It isn’t wrong to want to be rewarded for your efforts instead of enriching some publisher’s bank account. While it’s true a mainstream publisher invests (and risks) a great deal of money getting an author’s work into the public’s hands, the book is still the author’s baby, and as such, it will still be up to the author to promote their own work. (See my next point.)

4. Unlimited Promotion

You are your own best promoter anyway, so why rely on the false assumption that mainstream publishers will look after all the tedious marketing stuff for you. If you’re under the impression that once a publisher accepts your manuscript they’ll forge ahead with endless promotion of your book, you’re going to be in for a big let-down. Unless your name is Stephen King or J. K. Rowling, a mainstream publisher will devote only the most minimal promotion to an unknown author’s work. If you want your book promoted, you’ll still have to do it yourself if you ever want to see positive sales results. Keep in mind that you are just one of many authors that a publisher handles, and you will therefore be competing with many other like-minded writers for the publisher’s limited time and resources. Since you’ll be responsible for much of your own promotion, why not do it right from the start.

5. Avoid Rejection

If this alone is your reason for self-publishing, then it’s not enough. Still, if you have a product that you know is salable, but publishers just can’t see that, then avoid wasting time with repeated rejections and self-publish instead. Perhaps you have a unique point of view on an already popular topic, and publishers refuse to waste time on your work when they feel the niche it fills is already saturated. Or perhaps your niche market is too narrow for a mainstream publisher to see the sales benefits. If you’ve already done your own market testing to know the demand is there, then self-publishing is the route to go.

Self-publishing in the digital age has gotten even easier and less costly for struggling (and sometimes starving) authors. No longer do you need to spend your life’s savings or take out a loan to see your book in print. Thanks to the popularity and variety of ebook readers – not to mention the tablets (iPad) – the digital book market is booming; with ebook sales ever on the increase year after year, while the sale of physical books continues on a steady decline.²

Maybe you still want to see your book in a professionally printed format, and that’s entirely up to you. If you self-publish, expect to pay a small fortune for that honor. But even if you go the printed route, you should also include an ebook format for those (like me) who no longer buy the dead tree versions. Don’t exclude the only part of the book market industry that’s actually growing.

Remember: Even if you decide to self-publish, you will still need a professional-looking cover and a professionally edited product if you want to have success in the very competitive industry of selling books.



1. Donadio, Rachel. “Waiting for It”. The New York Times Sunday Book Review. February 3, 2008.

2. BBC online. “E-book sales grew by 54% in 2011”. BBC News Entertainment & Arts. May 1, 2012.

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Available soon: Harry Potter ebooks in the Amazon Kindle lending library

by Sheila J Tofflemire on Friday, May 11, 2012, 11:04 am

in News

J.K. Rowling has decided to loosen up on her own restrictions:

Subscribers of Amazon Prime, a service providing free shipping and discounts for $79 a year, will be able to borrow these bestsellers for free from the Kindle Owners’ Lending Library, reported Xinhua.

Author J.K.Rowling has been refusing to sell Harry Potter in electronic form through book retailers like Amazon or Barnes & Noble in the US.

You can purchase the collection of ebooks directly from the author’s site.

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Even mainstream media news sources make grammar goofs: Loose vs Lose

by Sheila J Tofflemire on Sunday, February 19, 2012, 10:05 am

in Grammar Tips,News

Note the yellow-highlighted word here:

Grammar goofs: Loose vs Lose

Lose is a verb; loose is an adjective

Do you ever mix up “loose” and “lose”?

Loose is an adjective meaning the opposite of tight or contained. Examples:

  • My shoelaces are loose.
  • I have a loose button on my sweater.
  • The neighbor’s dog was allowed to run loose all the time.

Lose is a verb meaning to suffer loss or defeat. Examples:

  • If the hockey team loses their next game, they won’t make the playoffs.
  • Sometimes I think I’m losing my mind.
  • I think I’ve really lost my keys this time.

In the example in the above graphic, somebody posted the news story too quickly without proofreading their title. It should read:

Victoria police lose track of riot gear, including tear gas and shotgun

As for the story itself, hmmm…

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Researching and writing

by Sheila J Tofflemire on Sunday, January 15, 2012, 3:20 pm

in Miscellaneous,Publishing

eReader - "Print is Dead"I’m sorry to say my posting has been very infrequent, but we’re busy, busy, busy here! I’m devoting a great deal of time and effort to researching and writing my book (details later), which I intend to self-publish later this year. I’ll give you a heads-up when it’s about to be released, and as this is an eBook/ePublishing site, the book will, of course be in electronic form only. Save those trees!

In my capacity as a technical writer and freelance editor, I’ve helped others either directly or indirectly in preparing their own creations for publication. Besides providing the editing for a number of others’ self-published works; I’ve also edited and provided layout and content for an entire series of books on the topic of luck and lotteries — the Lottery Luck Club Trilogy, as the author likes to call them.

Now I think it’s my turn to leap into the world of self-publishing. I’d like to see my own name listed as the author instead of just the editor. Why self-publishing you ask? Why not go the traditional route and try to publish through a legacy publisher? Loads of reasons, with the number one being the length of time it takes before your book goes to market. For a traditional publisher, from the time a manuscript is accepted to the time it’s actually available for sale, this process can be several months. And since my book will be in electronic format only — not print — why should I wait?

There are many authors taking advantage of the ePublishing revolution and having great success. And contrary to certain publishing world myths, there is no longer any stigma to self-publishing.

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